Khảo sát định lượng

studies of quantitative methods are conducted to provide statistically significant information about consumers. They studied consumption practices of the target audience, identify the segments of your consumer audience, the volume and patterns of consumption, and points of view of representatives of different audience segments, those who agree or disagree with a certain position.

Often quantitative measurements are qualitative. For example, before conducting a quantitative survey conducted focus groups or qualitative interviews with the aim of obtaining possible views of the target audience. And after the to deeper to uncover some of the received data.