Acquirente misterioso

the Methodology we follow consists of six stages:

-the Clarification of objectives from the point of view of the behavioral aspects of the sales process used at a specific point in the sales / service.

-Development and pilot testing of the scenarios, observations, and relevant guidance on monitoring, taking into account the typology of sellers and customer profiles and target customers when you visit the outlet.

-Statistical analysis of results to reveal the correlation of specific behavior sellers with the necessary sales goals in comparison with the results of previous studies and benchmarks.

Explanatory research to identify reasons for the gap between actual and desired behavior in the context of the scenarios used for the purchase. The application of our diagnostic tools vertical sales based on the investigation and the convergence / divergence of the views of employees at all levels, and sales-related functions.

Using the digital quality platform, we examine the experience of mystery shoppers to identify the initiatives of those sellers, who are beyond the "typical proper" behavior, create the enthusiasm of customers, allowing you to continuously enrich the "model of sales behavior."

-Continuous monitoring of the study process with the help of specially developed application pltform Global Link, which provides real-time information about visits from the secret shop, so that corrective action can be taken at any time.