Analítica minorista

retail Analytics Tools developed by SIAR for companies engaged in the manufacture, import and retail sales, with the ultimate goal of increasing their income.

These services include:

the Census of point of sales (for example, cellular stores, food and beverage, pharmacy, etc.): For companies wishing to increase / to improve the distribution

Check store, distribution and audit share / merchandising: for companies wishing to check is there any of their products in the trading network and whether they are in accordance with the plans

an Audit of retail sales: for those who want to understand the scope / cost of the market, the dynamics of the market shares of their own and competitive products, pricing, etc.

price Monitoring, POS and BTL-monitoring: a quick way to understand the pricing policy of competitors and their promotional / advertising campaign in the store on any category / product and monitor the quality of their own promotional activities

in addition, SIAR offers specialized commercial equipment for counting and analysis in the stores, which allows you to:

Tracking customers in real time

Optimization of staff

Display and analysis of the effectiveness of the Windows

Measurement of effect of promo-campaigns

measuring the impact of weather

Analysis of conversion rate