内容营销

Content marketing is a digital form of communication with your potential customers. Instead of aggressive and unfair sales managers, you can communicate with your clients, preparing various useful materials related to your product or service. Materials include articles, data collections, expert opinions, videos, infographics, etc. You can deliver them to the client via the website, social media, email marketing, television, radio, blogs, closed groups and forums. Rules of formation of the content marketing Marcom:

1. Conduct audience analysis

as a first step we analyze for whom, on what platforms and how we will write your proposed products or services.

2. We check the content

We define the current state of the content associated with the product and service, and written on different platforms, and determine the extent of its usefulness to customers.

3. Create a strategy

We develop a strategy, content marketing, based on the current situation with given products or services and actions of competitors.

4. Develop a content plan

On the basis of developed and approved strategy plan of action and plan content that will be written (themes, platform, date).

5. Placed

We host the content developed on the basis of the approved plan, on platforms where a large number of customers will be interested in the product or service.

6. The analyzed results

We measure the efficiency (scale, site visits, activity on social networks) content on different platforms."