The Ministry of Industry and Trade of Russia discussed the prospects of folk art crafts
August 26, 2019
On August 26, in Moscow, under the chairmanship of the Minister of Industry and Trade of the Russian Federation Denis Manturov, a meeting on folk art crafts was held. The event was attended by Deputy Minister Gulnaz Kadyrova, Chairman of the State Duma Culture Committee Elena Yampolskaya, Novgorod Region Governor Andrei Nikitin, Deputy Director of the Department for the Development of the Socially Important Goods Industry of the Ministry of Industry and Trade of Russia Lilia Nurgatina, Russian fashion historian Alexander Vasilyev, Chairman of the Board of Directors of Global Rus Trade Anna Nesterova and etc.
The Minister noted that supporting folk art crafts is one of the most important tasks of the Russian Ministry of Industry and Trade. “The total amount of direct industry support from the federal budget in 2018 & nbsp; amounted to more than 624 & nbsp; million & nbsp; rubles, which exceeds the level of 2015 & nbsp; g. 1.7 times, and the level of 2010 & nbsp; g. - 3 times, ”said Denis Manturov.
According to the head of the department, in recent years, there has been a growing interest in the topic of NHP among the population and the public, as well as from state authorities. It is necessary to “breathe new life” into Russian folk arts and crafts. To do this, on the one hand, carefully preserving their originality and features, on the other hand, creating on their basis both masterpieces of modern art and design, and utilitarian products that harmoniously fit into modern life.
Anna Nesterova spoke about the possibilities of e-commerce for the growth of sales of NHP goods in the domestic and foreign markets and cited successful cases as an example. Electronic trading platform GlobalRusTrade . com specializes in the promotion of socially significant goods, which include products of NHP. The platform has already registered more than 100 manufacturers of folk crafts and posted more than 7.5 thousand of their goods.
In the updated version of the site , a special positioning of industry organizations on the start page was developed: merchandise carousels, product pavilions, as well as the brand zone. The function of automatic placement of goods was added, which significantly reduces the time for unloading a large assortment of products.
A B 2 C retail module is currently being developed. The site will offer services of several major Russian and international courier services, as well as various payment methods: by credit card , using PayPal, WeChat messenger, contactless payment via smartphones, etc. The B 2 C segment will be available to sellers at the end of this year.
In parallel, Global Rus Trade has already concluded agreements for the sale of goods with several manufacturers. This scheme of promotion of NHP products, including abroad, is now actively used, and plans to expand cooperation with manufacturers in this direction.
The Minister noted the importance of developing e-commerce to increase domestic and export sales of NHP goods.