Open discussion "Women in e-commerce"
September 19, 2018
The discussion was attended by the chairman of the Vladimir Region Masters Club Ekaterina Kraskina, development director and founder of the Bukashka company Olga Lukyanova, head of the OECD Competence and Standards Analysis Center Antonina Levashenko, founder and chairman of the board of directors of Global Rus Trade. The moderator was Petr Lidov-Petrovsky, Director of Communications and Public Relations of MIA "Russia Today". The main topics of discussion were the promotion of goods and services in social networks and online sites, as well as the opportunities for e-commerce for the development of women's entrepreneurship. The chairman of the organization "Vladimir Regional Masters Club" Ekaterina Kraskina told about the creation and promotion of electronic platforms for the goods of folk handicrafts. Olga Lukyanova, the founder of Bukashka, shared her experience of promoting toys on marketplaces and in social networks. Antonina Levashenko, Head of the OECD Center for Competencies and Analysis of Standards, touched upon the issue of regulating legal activities in e-commerce, she stressed the need to improve the protection of consumer rights and remove currency restrictions on electronic funds. In her speech, the chairman of the board of directors of Global Rus Trade Anna Nesterova spoke about the possibilities of e-commerce. Anna Nesterova also shared practical recommendations on the use of e-commerce channels. First, you need to determine exactly where the products will be presented - domestically or internationally, and choose a proven marketplace with feedback and recommendations. Then, at this site, write in detail about the company and goods: beautiful photos, product characteristics, certificates - the more information, the more buyers trust you.