Global Rus Trade took part in the meeting of the expert group in UNIDO
March 20, 2018
On March 19, a meeting of the expert group on cooperation of the BRICS countries in the field of electronic commerce took place in Vienna within the framework of the UNIDO project. The event was attended by representatives of electronic trading platforms Global Rus Trade, Alibaba Group, Epec, Bank of Austria, UNIDO, WTO and many others. During the meeting, the participants presented the tools of the digital economy to facilitate international trade. Also, major initiatives on the development of e-commerce in the BRICS countries and other developing countries proposed within the framework of the project were discussed. Executive Director of Global Rus Trade Irina Ipatova began her speech with a demonstration of key indicators related to the development of e-commerce in Russia. According to the Ecommerce Foundation, in 2017 the Internet coverage was 79.4%, the growth of e-commerce in the B2C sector was 24.5%. However, only recently, electronic commerce in Russia has been viewed as one of the most promising tools for economic development and the growth of international trade. The main advantages of the Global Rus Trade platform were presented, such as an expanded catalog of active Russian companies, a system of firms checking, consisting of several stages, adapting the site to the cultural and linguistic features of users from different countries, as well as the possibility of providing information and consulting assistance to the GRT expert during transactions. Irina Ipatova also spoke about the initiative proposed last year on the BRICS Contact Group on Trade and Economic Issues to create a network of electronic trading platforms of the BRICS countries, including developing common standards for design, structure and content of platforms, placing cross-references and creating a common base of reliable suppliers. The implementation of this initiative will contribute to the growth of the number of participants in e-commerce, the number of transactions and mutual trade, as well as the growth of people's confidence in electronic transactions. During the meeting, the Russian side spoke out for the fact that any association should be created on the basis of equality of all members. The participants of the event supported the idea that the methodological materials developed within the framework of the project will be useful for small and medium-sized businesses only if they are presented in an understandable and assimilated form.