Global Rus Trade took part in the foresight session on the implementation of the federal project TETRA
May 28, 2019
28th of may in the Nizhny Novgorod region in the framework of the joint meeting of the regional artistic Advisory Council and Federal Advisory Council on national art crafts (NHP) under the Ministry of industry and trade held the foresight session on the implementation of the Federal project TETRA. The session was moderated by General Director of "Idea Consulting," Revaz Sulia.
The event was made by a member of the General Council of "Business Russia", the founder and Chairman of the Board of Directors of Global Trade Rus Anna Nesterova, Deputy Director of the Department of industrial development of socially significant goods of the Ministry of industry and trade of the Russian Federation Liliya Nougatine, Deputy Chairman of the Legislative Assembly of Nizhny Novgorod region Olga Schetinina, the acting Director of the Department of tourism and folk crafts of Nizhny Novgorod region Alla Morozova.
Industry experts nkhp and the specialists of the Ministry of industry and trade has formed the road map for the development of places of traditional existence nkhp as creative cities, on the formation of popular tourism products, the creation of an effective system of interaction of the fisheries with modern design and fashion.
In his speech Anna Nesterova noted the need to develop effective marketing strategies for producers of goods nkhp. So, one of the main tasks of the enterprises should be the use of electronic sales channels. On the example of foreign and domestic companies in the industry, Anna has also shown how important it is to transform traditional features of folk crafts in the modern imagination.