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Global Rus Trade took part in the Congress of the Children's Goods Industry

September 26, 2018
Global Rus Trade took part in the Congress of the Children's Goods Industry

    On September 26, within the Congress of the Children's Goods Industry, the expert session "Features and Trends of Offline and Online Retail" was held. The moderator was Antonina Tsitsulina, President of the Association of Enterprises of the Goods Industry.

    The event was attended by Executive Director of Global Rus Trade Irina Ipatova, Head of FMCG LLC Wildberries Victoria Morozova, Business Development Director of the Department of Calculating Products of the Small Business Department of VTB Bank Ilya Abud, Director of the category "Baby Products" Yandex.Market Anton Smirnov and others .

    The main issues of discussion were the opportunities of electronic trading platforms for the growth of sales in the children's goods industry, trends and prospects for the development of the industry.

    Ilya Abud spoke about new tools for entering the export market and the main advantages of marketplaces from different countries. Victoria Morozova noted that now you do not need to go to several stores to compare the characteristics and price of goods - this can be done online: quickly and conveniently. The representative of "Wildberries" also stressed the importance of building competent warehousing and logistics for the sale of goods.

    Irina Ipatova in her speech also advised the producers of children's goods to use the opportunities of electronic trading platforms as a ready-made tool for promoting products. In marketplaces, you can compare your products with an assortment of competitors, see which positions are in greatest demand, find new partners and buyers.

    A representative of Global Rus Trade gave several recommendations on optimizing the work on electronic platforms. It is necessary to write about your product as simple and clear as possible, attach high-quality and relevant photographs, specify the main characteristics of the product, such as size, weight, material, color, etc. It will not be superfluous to attach the available certificates. So the buyer will trust you more and are more likely to choose your product from hundreds of others in the online catalog.