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At the final event of the Russia-ASEAN joint project, Global Rus Trade presented an online platform for women entrepreneurs

August 11, 2021

At the final event of the Russia-ASEAN joint project, Global Rus Trade presented an online platform for women entrepreneurs
On August 11, the final event of the Russia-ASEAN joint project “Professional Communication Network of Women Entrepreneurs of ASEAN Countries and Russia” took place online, dedicated to the presentation of the results of the above project and a multilingual information and partner platform for women's business developed by the leading Russian marketplace The project was implemented with the support of the Ministry of Economic Development of Russia.

Within the framework of this project, a study was carried out with the aim of identifying barriers to women's entrepreneurship, as well as studying the best practices in Russia and the ASEAN countries to overcome existing problems. The project brought together leading experts in the field of women's entrepreneurship development, representatives of business associations and government bodies, and successful women entrepreneurs from Russia and the ASEAN countries. The final event was preceded by a roundtable on barriers to women's businesses and an e-commerce workshop on July 29 and August 5, respectively.

The final event was attended by Chairman of the Women's Business Council of the Philippines Mileen Abiva, Executive Director of the Philippine Commission on Women's Affairs Christine Youson-Chavez, Executive Director of the ASEAN Foundation Young Mae Eng, co-founder of the investment company Angels of Impact Pia Bruce, Assistant Chairman of the Secretariat of the ASEAN Women Entrepreneurship Network from Thailand's Arrada Mahamitra. The webinar was moderated by Anna Nesterova, Chairman of the Board of Directors of Global Rus Trade.

In her opening remarks, Anna summarized the results of previous events and gave a brief overview of the agenda for the final meeting. The final webinar discussed topics such as supporting women's entrepreneurship during and after the pandemic, as well as further opportunities for the development of women's entrepreneurship, including in the field of e-commerce.

For example, a speaker from Thailand, referring to a McKinsey study, drew attention to the fact that jobs for women are 1.8 times more vulnerable in times of crisis, which increases the need to develop opportunities for women after a pandemic. The webinar participants also talked a lot about the national characteristics of promoting women's participation in the economy. For example, Christine Yuzon-Chavez spoke about the Great Women Project in the Philippines, which aims to increase the competitiveness and sustainability of women's businesses in the country.

The main focus of the event was the presentation of the online information platform for women entrepreneurs, which was developed by Global Rus Trade during the project to find business partners in ASEAN countries and Russia, train and exchange best practices.

In conclusion, Anna Nesterova congratulated everyone on the completion of the project and expressed hope for its continuation. “The platform, of course, is a very young and promising project, so we propose to continue working on its further development and improvement,” Anna emphasized.