Anna Nesterova spoke at the session of the Eurasian Women's Forum on Creative Industries
Within the framework of the III Eurasian Women's Forum, a session "Women in the development of creative industries: a global mission in a new reality" was held. It was attended by representatives of the creative industries of Russia and Kazakhstan, representatives of international organizations, as well as international experts on gender equality.
Welcoming remarks were made by Deputy Minister of Industry and Trade of the Russian Federation Gulnaz Mannurovna Kadyrova and Managing Director of the United Nations Industrial Development Organization Fatu Haidara.
One of the key topics of the session was the need to unleash the potential of Russian producers and support folk arts and crafts.
So, Anna Nesterova, who is the founder and chairman of the board of directors of the Global Rus Trade marketplace, spoke about the ongoing project of the Ministry of Industry and Trade of Russia to promote folk art products in the domestic and foreign markets on the basis of the Russian export marketplace GlobalRusTrade.com. Within the framework of this project, among other things, training is being conducted for masters in the use of electronic platforms for online sales.
The Ministry of Industry and Trade of Russia also supported the idea of creating the Palekh Watch project - an industrial collaboration between the Association of Palekh Artists and the Poljot Klassika watch factory. According to the speaker, “The Palekh Watch project was created in order to revive the popularity of traditional art, to help Palekh artists convey a piece of their skills to people around the world. Each watch dial is hand-painted by an artist from the village of Palekh, under the exclusive order of GlobalRusTrade.com, in compliance with all stages of the traditional creation of miniatures. "