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Anna Nesterova has moderated the section on cooperation of electronic trading platforms

August 29, 2017
Anna Nesterova has moderated the section on cooperation of electronic trading platforms

    On August 26, in Astana, on the margins of the forum "Eurasian Week", a round table was held on cooperation of electronic trading platforms (ETPs) of the member states of the EAEC. The moderator of the section was Anna Nesterova, a member of the Presidium of the General Council of Business Russia, chairman of the board of directors of Global Rus Trade, the Russian platform for cross-border e-commerce.

    Deputy Chairman of the State Committee for Information Technologies and Communications of the Kyrgyz Republic Mirlan Omuraliev, Head of the Department for Foreign Economic Affairs of the Ministry of Foreign Affairs of the Republic of Belarus Yevgeny Lazarev, Head of the Marketing and Communications Department of the Development Fund of Armenia Armen Ahiyan, Head of the Department of Trade Policy of the ECE Mikhail Myskin, Director of the Russia-OECD Club Alexander Koval, head of the branch network Universally Commodity Exchange Eurasian cooperation Egor Ivankov, CEO of trading platform Konstantin Pak, president of global trading platform Turat Bulembaev and many others.

    Anna Nesterova, opening the section, noted that today every major economy is making efforts to develop e-commerce and has its ETP, some of them are world-famous. These ETPs are subject to national legislation and act in the interests of their country. At the moment there is a discussion of the draft decision of the Eurasian Intergovernmental Council "On the main directions for the implementation of the digital agenda of the Eurasian Economic Union until 2025". The document emphasizes the importance of combining efforts in solving joint tasks of the digital agenda, including the development of e-commerce. The representative of "Delovaya Rossiya" stressed that when developing the regulatory legislation, first of all it is necessary to determine the terminology and form a single conceptual apparatus. It is important to understand not only what "e-commerce" is, but also what Internet resources can be attributed to ETP, and what their classification is: B2G, B2B, B2C, G2G, etc.

    The participants of the round table noted that the share of the e-commerce market is extremely small, and there is a great potential for developing the direction and creating integrated resources for joint promotion of products produced in the territory of the EAEC. In their speeches, representatives of the countries of the union emphasized the need for mutual recognition by all EEA member states of electronic digital signatures, as well as the need to make ETPs of government and commercial purchases more open and transparent for equal access of companies from member states of the union.

    During the discussion, all participants spoke in favor of integrating the ETP, both public and private. For effective implementation of such integration, it is necessary to develop common basic standards for the collection and verification of information, as well as the harmonization of ETP activities throughout the entire EAE. It is necessary to create internal conditions for the development of e-commerce as one of the most promising channels for promoting export products abroad. When developing such uniform basic standards, it is necessary to take into account international OECD standards designed to remove barriers to e-commerce.

    The ECE representative drew attention to the fact that such joint work in the field of electronic commerce could lead to the creation of a single catalog of export enterprises of the EEA member states that would significantly expand the opportunities for companies to enter foreign markets. However, in order to form an image of a reliable supplier from the EAPS, it is necessary to control the quality and relevance of the information posted on the sites.

    The first steps towards implementing the proposals on the development of ETP cooperation expressed at the round table could be the placement of links and banners on partner sites. The round table participants spoke in favor of continuing discussions on the development of the ETP and suggested considering the possibility of organizing a discussion at the ECE site with the participation of all interested government departments of the member states of the Union, experts in the field of electronic commerce and representatives of the ETP.