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Regional Day of the entrepreneur was held in Ivanovo

May 15, 2019

    On May 15, in Ivanovo, within the framework of the XVIII Regional Day of the entrepreneur, the conference "Perspective export development trends" was held.

    The event was addressed by the founder and chairman of the board of directors of Global Rus Trade, the head of the working group for digital economy from Russia on the BRICS Business Council Anna Nesterova, the general director of Delaray, Yury Shurygin, the senior expert on work with clients of the Russian Export Center JSC, the head of the project for the development of educational services of the Russian Export Center JSC Armen Manukyan, the head of the development department of PAL LLC Mikhail Martynov and others.

    The speakers touched upon the search for foreign partners, export support measures in Russia and international e-commerce for manufacturers.

    Anna Nesterova noted the important role of electronic commerce in the processes of foreign economic activity. Thus, marketplaces, acting as an online storefront, help determine the demand for products in the global market. This contributes to reducing the costs of the enterprise, including the cost of adapting the product mix to the cultural characteristics of countries. In addition, the tools of electronic trading platforms reduce language barriers between foreign partners, which also optimizes time and money expenses.

    According to the speaker, a successful cross-border trade contributes to the systematic work on the marketplace. It is important to reflect the full information about the product or service, to maintain the relevance of information about the product range and prices, as well as to check the personal account of the portal for new messages.