The Fifth Voronezh Forum of Entrepreneurs was held
On November 16, a round table was held within the framework of the 5th Voronezh Forum of Entrepreneurs to discuss possible options for highly efficient business development. The moderator was the business coach of the SME Corporation, the head of the Youth Business Russia Project of the VO Entrepreneurship Development Fund, the Chairperson of the Women's Entrepreneurship Development Committee of the OPORA RUSSIA branch, Olga Ofitserova.
The session was attended by Irina Ipatova, Executive Director of the Global Rus Trade Company, President of the Association for the Promotion of National Industries, Mikhail Fainberg, Director General of the Franchise Academy of the Russian Franchise Association, Nikolai Petrenko, a franchising consultant, Zhanna Korneva, a member of the Council of the Civil Assembly, and others the experts.
The roundtable participants discussed business growth strategies and features of women's entrepreneurship.
Mikhail Faynberg noted the possibility of scaling up the franchise business. In his speech, the expert outlined the results of the work of the Russian Franchise Association. Mikhail spoke about the existing risks of running such a business and gave practical advice to budding entrepreneurs. As a successful example, many Russian franchisor companies were given, who managed to enter the foreign market.
Nikolai Petrenko continued the topic of franchising. The speaker spoke about his personal experience in this field as a consultant. Nikolay shared what kind of business you can “pack” into a franchise, how to do it best and what you can earn.
Irina Ipatova spoke about the growth prospects of small and medium-sized businesses through e-commerce channels. The expert noted the importance of using all the ways to promote products that can attract the target audience. Irina showed the advantages of electronic trading platforms, or marketplaces, in comparison with other Internet resources. The participants were presented with the principles of operation of the Global Rus Trade platform and were given advice on placing information on market places. In her speech, the speaker also paid attention to the features of female entrepreneurship.