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Presentation of the Business Women's Alliance BRICS was held in St. Petersburg

September 21, 2018

    September 21 in St. Petersburg in the Second Eurasian Women's Forum was the presentation of the Women's Business Alliance BRICS. The participants discussed the main tasks of the Alliance and the tools for their implementation.

    The event was attended by a member of the management of the investment holding "Sekunjalo Investment" Zinariya Barends, president of the BRICS International Forum Purnima Anand, founder and executive director of the company "Women at the forefront" Slouzi Mogami, chairman of the board of directors of Global Rus Trade Anna Nesterova and others. Natalia Strigunova, Deputy Director of the Department for Multilateral Economic Cooperation and Special Projects of the Ministry of Economic Development of Russia, acted as a moderator.

    Anna Nesterova in her speech noted that to date, most women entrepreneurs in the BRICS countries have predominantly small or medium-sized businesses and do not have the opportunity to enter global markets. The Alliance will become a platform for new initiatives in the development of women's business.

    Chairman of the Board of Directors of Global Rus Trade stressed that the key activities of the Alliance will be to expand access to capital and reduce barriers to business development. It is also planned to pay special attention to the development of women's entrepreneurship in the media and telecommunications industries, fashion, arts and crafts and tourism.

    A member of the management of the investment holding "Sekunjalo Investment" Zinariya Barends spoke about the development of the agenda of the BRICS Alliance in South Africa. She stressed the importance of creating practical tools for business development: women entrepreneurs should be able to use tools to find new partners, share experiences and attract investment for their projects.

    President of the BRICS International Forum Purnima Anand shared her experience of developing women's entrepreneurship in India. In her opinion, the complexity of access to information is the main barrier for involving women in the economy. Therefore, special attention should be paid to the development of women's enterprises from remote regions.

    Following the discussion, the initiative to create the Women's Business Alliance BRICS was fully supported by the participants. Also, the key tasks facing the Alliance and the tools for their implementation were highlighted.