Panel discussion on e-commerce issues at the BRICS Trade Fair
18 ottobre 2016
During the BRICS Trade Fair, which took place on October 12-14, 2016 in Pragati Maidan, New Delhi, a panel discussion "Best Practices in Electronic Commerce in BRICS: Exploring Problems" was organized. Moderator of the panel discussion "Best Practices in Electronic Commerce in BRICS: A Study of Problems" was made by Anna Nesterova, who is the founder and chairman of the board of directors of Global Rus Trade. In her view, the best and fastest way to increase sales in the BRICS countries is a mutual portal for small and medium-sized businesses. It allows companies to sell abroad within 10 minutes after registration. This technological path is the best approach to reducing costs. Nevertheless, the creation of a new platform requires great competence, as well as attracting world experience and resources. Therefore, leading experts in the field of e-commerce should share their experience. The panel discussion clarified the main points in the practice of e-commerce, helped to understand how a mutual portal for small and medium-sized business within the BRICS was created and how to apply it to the world practice. This panel discussion helped companies find the easiest way to enter the new market with minimal costs. Director of IndiaMART Dinesh Gulati, founder and CEO of eTailing India Ashish Jhalani, co-founder of TENOVIA Rahuel Matthew Stone, CEO of Excellor eCommerce Anand Natarajan, representative of the Russian side Ilya Dimitrov - executive director of the Association of Electronic Trading Platforms, as well as representatives of Flipkart and Alibaba . In addition, Anna Nesterova took part in the panel discussion on agriculture.