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E-commerce channels for promotion of NCP products abroad

15 dicembre 2017
E-commerce channels for promotion of NCP products abroad

    December 14 at the Business Forum XXIII Exhibitions and fairs of folk arts and crafts in Russia "Rook. Winter Fairy Tale-2017 "discussed the main channels of the sales system. The general director of the Snezhinka Vologda lace company Marina Agapova, the director of the Rostov Finift factory Valery Burdin, the chairman of the PC Dulevsky porcelain, Pyotr Sivov, the director of the Entourage company Galina Shepeleva, the pro-rector of the Russian State University of Art and Culture Natalia Platonova and the president of the Association "Promotion" national productions Global Rus Trade »Irina Ipatova.

    All channels of the sales system have their advantages and disadvantages. Sales through the Internet assume the costs of developing and promoting an online store, but the creation of an electronic catalog of products attracts additional customers to stores. It was noted that the development of its own retail network is effective for increasing sales, but it also requires significant costs for advertising stores and renting retail space. Working with trading networks for enterprises NHP is often a way to remain profitable, but you have to adjust to the requirements of retail chains. The goods can be sold at 44-FZ and 223-FZ, for which it is necessary to approach the application and all required documents with special care. The development of tourism potential in our country will also help attract additional customers.

    Registration and work on electronic trading platforms do not require significant monetary and time costs. At the same time, this is an additional web-showcase of products, effective even if you have your own online store. Electronic trading platforms are an aggregator of goods and services, therefore increase the likelihood of issuing products in search queries, especially abroad. Enterprises of the National Petroleum Corporation were invited to join the Association "Promotion of national productions Global Rus Trade", which actively uses electronic commerce channels to promote goods and services of its members, provides information support, and navigates existing government programs.